We faced failures, but with each misadventure, we bounced back stronger. The hard truth of success is that we have to be comfortable in our skin to fail.
Next time you step into a CARS24 hub for that complimentary tea or quick spray-down, remember there’s a simple, data-driven ballet making it all possible.
This transformation is more than a facelift. It's about building spaces that are smart, scalable, and deeply aligned with what our customers feel and need.
Branding, in its truest sense, is a long game. It’s a cultural alignment, a memory people hold on to, and a system that works consistently even when no one is watching.
The easiest way to lose focus in any business is to start solving for noise instead of solving for signal. The loudest person in the room is not always the person with the right problem.
With a commitment to solving key user pain points and embracing cutting-edge technology, Bikes24 is leading the revolution in the online bike marketplace.
One of the quiet but powerful practices at CARS24 is making it safe to look at reality, especially when it’s uncomfortable. Without defensiveness. Without blame.
We moved fast, placed bold bets, and hired ahead of clarity. Some projects didn’t deliver. Some roles came too early. Many hypotheses didn’t hold when stress-tested.
We want Team-BHP to stay what it is, independent, user-first, brutally honest but we also want to help it become faster, more robust and more future-ready.
