Branding, in its truest sense, is a long game. It’s a cultural alignment, a memory people hold on to, and a system that works consistently even when no one is watching.
The easiest way to lose focus in any business is to start solving for noise instead of solving for signal. The loudest person in the room is not always the person with the right problem.
With a commitment to solving key user pain points and embracing cutting-edge technology, Bikes24 is leading the revolution in the online bike marketplace.
One of the quiet but powerful practices at CARS24 is making it safe to look at reality, especially when it’s uncomfortable. Without defensiveness. Without blame.
We moved fast, placed bold bets, and hired ahead of clarity. Some projects didn’t deliver. Some roles came too early. Many hypotheses didn’t hold when stress-tested.
We want Team-BHP to stay what it is, independent, user-first, brutally honest but we also want to help it become faster, more robust and more future-ready.
Our focus now is on stabilisation, user enablement, building automated controls, and continuously improving how we operate on S/4HANA.
If you’ve faced delays, rejections, confusion or just plain absurdity while transferring your RC, we want to hear from you. Whether you used CARS24 or not, it doesn’t matter.
Customer love is a competitive advantage. Startups that lay equal emphasis on customer love as on transactions build deeper relationships, generate organic word-of-mouth, and create brands that stand the test of time.
