Campaigns are how we speak; branding is what we stand for. One creates attention, the other creates trust. The goal is not to choose between the two, but to make sure they build on each other.
Consistency builds trust. Trust builds a brand. Brand earns margin. Customers will feel it without us needing to say it.
Road accidents involving animals have become an alarming feature of Indian roads, claiming hundreds of lives each year.
Three very different playbooks, but together, they have taught me that leadership is about being versatile enough to switch gears depending on the context.
There are frequent changes, evolving strategies, and aggressive targets. But I can’t deny that that is what makes it worthwhile. We have a strong culture of support and problem-solving.
You don’t stay on the team just because you’ve been around the longest. You stay because you are still the best person for the role. If you are not, someone else will take your place.
Bharat NCAP is a leap forward, but not the finish line. Real safety is shaped by lived realities: crowded crossings, blind turns, and highways where trucks, bikes, and cars share space.
One of the most meaningful parts of this phase has been the freedom to explore. I got to work across different projects and was then given the support to choose the business vertical I wanted to dive deeper into.
Deep linking third-party URL shortening services via Cloudflare bypasses limitations like restricted file hosting by leveraging Cloudflare Workers to dynamically serve necessary files.
