Best Job Opening in the UAE

Hi, 

I am Prachi and I lead Communication at CARS24 India. When I was asked to write a JD for my own role, I thought it would be easy, after all, I do this for a living. But the more I tried to define it, the more I realised how impossible it is to describe a job that is everywhere and nowhere at once. Communication for me is the thread that keeps everything connected. It is the bridge between what people mean and what others hear, between an idea and the belief that makes it real. 

After a decade of doing this, I have stopped trying to explain it perfectly. Instead, this is a small attempt to put words to a craft that rarely has the time to define itself. My only hope is that as you read it, you recognise a piece of your own work in it and feel, even for a moment, that what you do matters far more than it’s ever said out loud.

Hiring: Content, Creative & Communication Lead (UAE)

Location : Dubai 

The Communication Problem

Time moves unevenly inside a company. Founders are often months or years ahead, describing the future in shorthand that only they can fully see. Teams are anchored in the present, solving immediate problems and optimizing for deadlines. Customers live in the past, they understand the company only through what already exists.

The distance between those three versions of time is where misalignment grows. Founders sound abstract. Teams sound tactical. Customers hear contradictions. It however is not a failure of intention; it is a failure of translation.

The job of communication is to create shared time. To let people in different roles, geographies and mental states experience the same idea at once and to make it hold. That is the purpose of this role: to make meaning travel cleanly, without distortion, across people who move at different speeds.

The Role

• You will operate where understanding starts to fray between vision and execution, between what is being said and what is received. 
• You will work directly with founders, teams and leaders to express complex ideas simply and intelligently. 
• You will write for internal audiences who need clarity, for external audiences who need belief and for everyone else who just wants to understand what’s happening.
• You will write notes, posts, blogs, bonkers campaigns, thoughts and the kind of sentences people repeat because they finally explain what they’ve been trying to say for weeks.

Most importantly, you will shape not just what the company says, but how it thinks.

The Work  

Your days will alternate between strategy and craft. Some mornings, you will be shaping the story of a new product or milestone. Some afternoons, you will be refining an internal note that has to land exactly right. You will spend time inside creative campaigns, shaping founder communication and managing moments where language can either build trust or lose it.

You will be part writer, part translator, part system stabilizer, moving between chaos and clarity until they start to feel like the same place.

The Mindset

• You care about how things are said because you care about what happens when they are understood. 
• You treat words as instruments that can shape the world for good. 
• You are patient enough to listen, curious enough to ask and confident enough to rewrite.

Who We’re Looking For

• You think in structure and speak with clarity. You understand how meaning travels, how a single sentence in a founder’s note can ripple through an organization.
• You care about accuracy and pace in equal measure. You can move fast without losing depth and you know that simplicity isn’t the opposite of intelligence.
• You’re confident enough to challenge people senior to you and calm enough to learn from them. You know when to hold your ground, when to adapt and when to let go. 
• You are persuasive without being performative. You can stand in a room of skeptics and make an idea make sense. You listen carefully, edit ruthlessly and never confuse volume for impact.
• But you are also a little unhinged, in the best way possible. You bring the kind of creativity that makes people pause, stare, laugh or worry for a second before realizing it just might work.
• Preferably someone from the UAE who knows the rhythm, the people and the pace.

Who Will You Work With

You will work with founders who care deeply about details, product teams that build at scale, designers who question every assumption and brand, growth and PR teams that depend on you to connect everything into one clear voice. 

There is no creative team yet, which makes sense because you can’t build one until you find the person who should. You will be that person. You will run experiments, break a few things that need breaking and scale the ones that actually work. It is a place where the problems are big, the thinking is fast and the people are smart enough to keep learning while they build.

The Outcome

• 0-3 months: You will be the person people call when something important needs to be said properly.
• 3-6 months: You would have built a tone people can recognize without reading the name.
• 6-12 months: You would make alignment feel effortless and you will see consistency in comms. 

After the first year, the work won’t change; only the scale will. You will keep simplifying, aligning and shaping how ideas travel through the company. If you’ve stayed till the end, you have already shown what this role values most, time, attention and the patience to understand before you respond.

If you want to talk to us more, apply now: https://bit.ly/C24UAE_CreativeLead

When communication works, everything else does too.