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Prerna Kapur

Branding Isn’t a Campaign, It’s a Culture, a Memory, and a System

Branding, in its truest sense, is a long game. It’s a cultural alignment, a memory people hold on to, and a system that works consistently even when no one is watching.

Jun 9, 20255 minutes
Bharat Gupta

How we supercharged our Auction flows with TanStack query

Switching to TanStack Query transformed how we handle server state, making our app faster and easier to maintain.

Jun 6, 20253 minutes
Nitin Khera

Culture isn’t Declared, it’s Lived: 7 Core CARS24 Values in Action

Having helmed the People & Culture team, Nitin shares an in-depth view of how our core values positively shape us at CARS24 (and beyond).

Jun 2, 20254 minutes
Prachi Sharma

Customer is not Always Right (and Why That is Okay)

The easiest way to lose focus in any business is to start solving for noise instead of solving for signal. The loudest person in the room is not always the person with the right problem.

May 30, 20254 minutes
Dushyant Dubey, Aryan Verma

Motion Garage: From Idea to Reality with AI

AI-powered development tools are democratising software creation. Designers and entrepreneurs no longer have to say “I have an idea, but I can’t build it.” They can try building it, by describing it. 

May 28, 20255 minutes
Shivanshu Makkar

100-Day Plans: A Transformative Approach to Business and POD Success

If you are tired of seeing high-speed efforts fail to yield real impact, give your PODs a 100-day plan. In that bounded window, you’ll uncover a remarkable blend of urgency and thoroughness. 

May 26, 20255 minutes
Dev Pathak

Refactoring Auth, Not Breaking Prod: A Case Study in S2S Migration

We needed a control centre — something that unified authentication, gave us visibility, and offered extensibility. So we leaned into something we already trusted internally: UMS, our Keycloak-based authentication platform.

May 19, 20253 minutes
Vikram Chopra

Used-Car Retail: From Loss Narrative to Profitable Reality

Instead of squeezing higher margins, we enable affordability through consumer financing, and build trust through value-added services like warranty, insurance, service packages, and roadside assistance.

May 16, 20251 minutes
Prabhat Pankaj

Master the First Minute: The Secret to Clear and Effective Communication at Work

In tech, momentum dies in meetings that go nowhere. But momentum builds when we start conversations clearly, with intent. I wish I had read this book 6 months earlier.

May 14, 20254 minutes