Why We’re Backing Team-BHP?

If you want to predict the future, look at where trust is accumulating.

That’s what we saw in Team-BHP, a forum where truth isn’t just posted, it’s protected. For two decades, it has stood against every short-term incentive, clickbait trend and commercial dilution. While most platforms scale by selling sponsored content, Team-BHP scaled by keeping its soul intact.

That’s rare. That’s powerful. And that’s why we invested.

At CARS24, we’ve always believed that trust is not a feature, it’s the whole product. And that trust is created when incentives align in favor of the user, not the system.

The automotive industry in India has evolved, but conversations around it haven’t. Forums that were once the heartbeat of community-driven advice have either faded away or become echo chambers of paid content. Team-BHP didn’t. It doubled down on truth, transparency and tenacity.

As we gear up for the future, I am certain that the next decade of car ownership in India is going to be information-first, insight-led and community-built. From EVs and insurance to ownership models and resale decisions, India’s car buyers will need better questions and sharper answers.

That is exactly what Team-BHP is currently doing. In 20+ years of its existence, it has survived algorithm shifts, platform changes and the constant noise of the internet because it was built on enduring values:

• Independent thinking
• Community-driven moderation
• A culture of deep, first-hand knowledge
• Real-world automotive content from actual car owners

We believe these are exactly the kinds of systems that deserve to be supported, especially at scale. We want Team-BHP to stay what it is, independent, user-first, brutally honest but we also want to help it become faster, more robust and more future-ready.

Our investment in Team-BHP is not about control. It’s about preservation and progress.

• Preserving the standards they’ve held for 20+ years.
• Progressing the tools and reach they’ll need for the next 20.

This is our bet on users over influencers. Forums over feeds. It’s a reminder that the most useful technology is the one that builds trust, not just transactions.

We're excited to learn, contribute and quietly power the next chapter of this remarkable automotive community. Because the future of car ownership in India deserves spaces that are as honest as the people driving it.

To Rush Parekh and everyone who’s contributed to this community: You’ve done something exceptional, you’ve built a brand people don’t just follow, they defend. That kind of trust is priceless. And our job now is to protect it together, not disrupt it.

This is one of the most values-aligned partnerships we’ve ever made. And we believe it’s a small but meaningful step toward a more trustworthy auto ecosystem in India.

Let’s go.