On evolution

In 1859, Charles Darwin dropped a bomb that changed how progress was understood. Evolution, he argued, was not a march toward perfection, nor a race with a finish line. Species did not survive because they were the strongest or the most intelligent, but because they learned how to adapt and evolve as the world around them changes. 

This simple yet spectacular idea extends far beyond biology.

Cars24 is at one such moment.

When we started in 2015, CARS24 was written in uppercase because we were young, impatient and trying to force our way into a market that wasn’t exactly welcoming. Being loud helped and at that stage, it worked. Over the years, as the company grew and the work became more serious, many people on the team kept pointing out that our name in caps no longer felt right, that it was loud but not very inviting, urgent but not very human. I heard it, but honestly, I was hesitant to change something that had worked so well for us. It is hard to let go of things that were part of your early wins. Eventually, I realised that the hesitation was really about resisting our own evolution and here we are today. Cars24, in sentence case, reflects where we are now, more settled, more thoughtful and confident enough to lower the volume. And in all honesty, it even looks better.

And as we enter a new decade, we thought to return to a shape humans have trusted for centuries to describe how life actually works. One that reflects continuity and permanence.

A circle. 

The circle has always stood for continuity, cycles, renewal, for systems that sustain themselves over time rather than exhaust themselves in pursuit of an endpoint. It mirrors the way life moves and progress unfolds, not in straight lines, but through transitions and returns.

But if you look closely, you will notice that we chose not to close it.

That opening the small gap in the ‘C’ is not an aesthetic choice. It is a statement of belief. A closed circle, however elegant, suggests finality. It implies arrival, permanence and enclosure. It hints at the idea that once a decision is made, movement stops. That ownership should bind rather than enable.

However, cars move on. People move on. Chapters end, not because value disappears, but because it changes hands, finds new purpose and continues its journey in a different form. 

The open circle stands for systems that remain responsive, designed not to lock people in, but to move with them as their needs evolve.

We have also changed the brand colour from blue to what my team calls, ‘a younger blue’. The brighter blue that accompanies our new logo carries the same intent and care we wish to give our customers. It feels present, awake and human. It reflects a belief that trust does not need to be distant to be credible and that scale does not have to come at the cost of warmth. It signals a company that has grown younger in spirit by staying closer to the people it serves.

All of these new changes align with our simple but demanding vision: Better drives, better lives. 

Better drives, better lives is about the experiences where friction is reduced, anxiety is removed and decisions feel supported rather than overwhelmed. 

Seen this way, Cars24 is not in the business of cars alone. It is part of a much older human story, the desire to move forward, to build something better and to adapt thoughtfully as the world changes.

Darwin reminds us that evolution doesn’t stop once something works. It keeps going as long as the world around it does.

This new identity is our way of staying in that motion. After 1200 hours of shaping it, simplifying it and pressure-testing it, what you see is something built to live longer than a moment. To feel right as things continue to change. How we look may change again. What won’t change is the work underneath: continuing to build with care, to earn trust the slow way and to stay useful as lives, needs and expectations evolve.

This is Cars24. Built to keep evolving.