Why ‘Better Drives, Better Lives’ Matters

If there's one idea that defines what we’re building at CARS24, it’s this: Better Drives, Better Lives.

It’s more than a tagline. It’s our vision — one that we strive to bring to life every single day. And the more we lean into it, the more we realise how deeply it resonates with millions of people. But to fully manifest it, we need to unpack what it truly means — for our customers, for our industry, and for ourselves.

Let’s start with a basic but vital question: why is the auto sector critical and why does our work in the autotech space matter? Our vision stands on three strong pillars — Simplicity, Scale, and Sustainability. But there’s a fourth dimension that’s just as powerful, though rarely spoken about: Wealth. Not just in the financial sense — but in personal, emotional, and even temporal ways. 

Let me explain.

National wealth

The auto industry contributes nearly 6–7% of India’s GDP — and that’s just the beginning. As India moves towards a $10 trillion economy, the auto sector’s role will only grow in significance. It fuels economic growth, generates large-scale employment, and shapes aspirations for millions.

We’re not just working in any sector — we’re in one with the potential to be worth a trillion dollars in the near future. And that’s a privilege.

Personal wealth

For most people, buying a car is the second-largest purchase of their lives — after real estate. In fact, it’s often the first major investment a person makes as they climb the mobility ladder.

At CARS24, we quietly empower this moment. Every transaction we enable is not just about convenience — it’s about helping someone secure and grow their personal wealth.

Emotional wealth

Cars aren’t just machines. They’re memory-makers.

Your first car. The one you bought after your first promotion. The one you gifted your parents. The SUV you bought when your baby arrived. These moments are stitched into the emotional fabric of our lives.

Personally, I still remember the first Maruti Omni in our family. That little van carried us through years of memories, and it still sparks nostalgia.

This emotional connection is why every interaction we design at CARS24 — from browsing to delivery — matters.

Time wealth

There’s one currency more valuable than money: Time.

The average Indian drives about 12,000 km a year, which translates to 600–700 hours annually — roughly 2 hours a day.

Now think: how many possessions do you use for 2 hours a day, every day? Maybe your mattress. Your phone. Your laptop. Not many.

Your car is among the most used and lived-in assets in your life. And we have the responsibility — and opportunity — to make those two hours joyful, efficient, and stress-free.

The long game

Our ambition is not to just make the moment of buying or selling a car delightful. We want to make the entire journey of car ownership magical. We are deeply aware that every single thing we do - how we buy cars, how we recondition them, how we clean them, how we present them, how we deliver them, how we service them, how we finance them and everything else - actually affects and defines those two hours of our customer’s life, every single day. Few industries can say they shape a customer’s daily experience so intimately. 

It’s daunting, yes. But it is also incredibly inspiring. 

Why it all matters

These often-overlooked layers — national, personal, emotional and time wealth — are what truly give meaning to Better Drives, Better Lives.

Because a car is never just a car.

It’s freedom. It’s pride. It’s a milestone. It's a memory.

And when we do our jobs right at CARS24, we don’t just help people move — we help them move forward.

That’s the magic.

That’s the mission.