CARS24 Design Revolution: Setting new standards (Part 1)

Introduction

At CARS24, design isn’t just about creating products—it’s about crafting experiences that truly make a difference. Our vision goes beyond buying and selling cars; we are redefining what it means to own a car, turning CARS24 into a one stop solution for everything related to car ownership. By integrating impactful initiatives and a deep focus on user experience, we are setting new industry standards and encouraging everyone in our organisation to design with purpose. In under a year, we’ve launched 20+ new services, transformed CARS24 into a super app, and built a design-driven culture that is shaping our future. And we’re just getting started. But how? Here you go…

1. Elevating design awareness across CARS24

Great design isn’t the responsibility of just designers—it should be embedded in the entire organisation. That’s why we’re committed to improving design literacy across 7,000+ employees at CARS24. Here’s how we’re making it happen:

Launched and scaled "Lego" — Our new design system across 10+ products
Introducing "The Edit" — A tutorial on product writing on how to communicate with our users
Educating teams on research — Encouraging thoughtful feedback loops and constant iteration
Engaging leadership in design — Making founders and senior leaders appreciate and critique good design
Running design workshops and activities — Helping teams develop an eye for design and UX
Encouraging every department to think about user experience, not just designers
Building conversations around design — Helping each other develop a great sense of design

A year ago, design wasn’t central to our culture. Today, it is woven into the fabric of CARS24, driving better decisions at every level.

2. Building a team of passionate designers

A design revolution starts with the right people. We’re bringing together a team of passionate designers who genuinely care about what they build and the people they are building for. At CARS24, design is not just about making things look good—it’s about creating meaningful, user-centric experiences that drive impact.

We are setting new standards by:

Assembling a team of people who deeply care about innovation and user experience
Building a diverse design team – including researchers, writers, product designers, illustrators, motion designers, and visual designers
Encouraging experimentation and cultivating a culture of continuous learning
Ensuring every feature aligns with our mission of designing with purpose
Creating a culture that embraces risks and fosters creative problem-solving

This shift in mindset has transformed how we approach design, collaborate, and innovate.

3. Scaling design at an unprecedented pace

Our design-driven approach has fueled rapid growth, enabling us to:

Launch 20+ new services that enhance the user experience
Transform CARS24 into a super app, offering solutions beyond just buying and selling—like hiring drivers, car servicing, Loans24, and more
Set new benchmarks in digital automotive experiences, ensuring every interaction is seamless, intuitive, and delightful

This rapid scale proves that investing in design pays off, not just in aesthetics but in real-world impact and business growth.

4. Designing with purpose

Great design is more than just functionality—it should leave a meaningful impact. Propelled by our Better Drive, Better Lives philosophy, we are making car ownership safer and more seamless. We have embedded key road safety features directly into the CARS24 app to help users:

Report and resolve potholes to improve road conditions
Access location-based emergency helplines for quick assistance
Follow simple road safety guidelines to promote responsible driving
Stay informed with a user-friendly traffic law guide
Engage with daily road safety quizzes that make learning fun and interactive

By making these features easily accessible, we are not just building the conversation—we are designing for safer roads and better lives.

The Best is Yet to Come

At CARS24, we believe design is not just a department—it’s a force for change. By embedding purpose-driven design into everything we do, we are shaping an automotive ecosystem that is more intuitive, human, and impactful. But this is just the beginning. Our next big step? A brand-new CARS24. Because to fix the face, we need to clean the gut. The revolution has started, and the best is yet to come.

See you soon again, and until then stay happy :)