The Quiet Skills That Build Great Companies

At most startups, we often celebrate bold moves, new markets entered, technology scaled, milestones crossed. But in working closely with the founders as their coach, I’ve realised what truly builds a company isn’t always visible from the outside.

It’s not just the big bets. It’s the quiet skills, practical mindsets and habits that, over time, create the foundation for outsized outcomes.

Here are a few that have quietly shaped CARS24’s growth story –

Learning How to See Systems, Not Just Symptoms

In fast-moving companies, it’s easy to solve problems at the surface, a dip in sales, a delay in delivery. But the leadership at CARS24 has trained themselves to ask: What’s the deeper system underneath? Is it an incentive design? An alignment issue? A feedback loop that needs tuning? Over time, this shift from firefighting symptoms to redesigning systems, compounds into real momentum.

Choosing First Principles Over Familiar Scripts

Scaling companies often face a hidden trap: doing things “the way the industry does.” What has set CARS24 apart is the willingness to pause and ask: If we were designing this from scratch, what would we do? This mindset, questioning assumptions and building from first principles, is easy to say, but hard to practice. It requires intellectual honesty, patience, and courage.

Prioritising Energy Management Over Time Management

As the company grew, calendars became fuller, decisions heavier, stakes higher. One practical shift the leadership made was realising that time is not the ultimate constraint, energy is. By protecting time for deep thinking, decision quality, and strategic reflection (instead of just filling every slot), they ensured that growth didn’t just mean “doing more,” but “doing better.”

Embracing Positive Constraints

Constraints can often feel limiting. But in working closely with CARS24’s leadership, we turned constraints into creativity boosters. Limited resources, tight timelines, regulatory hurdles, all became opportunities to ask: How can we solve this elegantly? Positive constraints force focus, innovation, and resilience, qualities every scaling company needs.

Building a Culture Where It’s Safe to See Reality

Finally, none of the above is possible without a culture where people can surface problems honestly. One of the quiet but powerful practices at CARS24 is making it safe to look at reality, especially when it’s uncomfortable. Without defensiveness. Without blame. This simple but rare muscle, seeing what is, is the beginning of every breakthrough. 

Closing thoughts

Behind every visible success story are invisible disciplines. CARS24’s journey is a reminder that building something enduring is less about grand gestures, and more about the small, practical shifts that accumulate into greatness over time.